The company used BTL tactics to reach customers directly.
A marketing strategy that focuses on direct engagement with consumers rather than mass media.
The report included a section on BTL expenses.
An abbreviation for "Below The Line," often used in finance or marketing contexts.
The team decided to BTL their advertising efforts this year.
To engage in marketing strategies that are not mass media focused.
They launched a BTL campaign to connect with local customers.
Describing marketing strategies that are direct and targeted rather than broad.
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