The idea is prevalent in many cultures.

Commonly found or widely accepted in a particular area or among a group.
This trend is prevalent among young people.
The disease is prevalent in certain regions.
Misunderstandings are prevalent in communication.
prevalent opinion
prevalent issue
prevalent practice
widespread
common
ubiquitous
Smoking is prevalent in some countries.

Commonly found or widely accepted in a particular area or among a group.
Fast food is prevalent in urban areas.
Social media use is prevalent among teenagers.
Recycling programs are becoming more prevalent in schools.
prevalent culture
prevalent opinion
prevalent trend
widespread
common
ubiquitous